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Pack up your provisions on the BMW Conestoga wagon and prepare for the long, arduous trip down the Fernberg Road to Red Rock Wilderness Store.  It’ll be 15-20 minutes of thrills and chills driving along a road in the woods on asphalt.  You might see a wolf, moose or deer along the way.  Make sure you change oil  in the car before you head out on the journey and check your gas gauge because 15 miles from Ely is like what they call “going shopping” in Minneapolis, but here in the woods, it’s the “safari of a lifetime”.    So “grab yer old ladies and pack up the babies and everyone go”  to Red Rock.

Here’s a taste of what you’ll see on the first floor.  Yes, we stock fishing tackle.  This is not all of it because I ran around the room with a camera, but you should get an idea as to whether or not you should take that “long and winding road”  that leads to our door.  Lots of song references in this post.  Nobody really sings about tackle, however.  It’s always about “feelings” and “love” and “broken hearts”, etc.  There ought to be music about tackle.  After I’m done with this post, I’m going to bang out a song about tackle.  Look out Billboard Top 10,000, here comes Joe!

Ratt'l Traps
Original, Bill Lewis Rattle Traps in a bunch of cool colors
Macks Tackle for stream trout, bass, walleyes
Macks Tackle for stream trout, bass, walleyes
Williams Spoons for Lake Trout, Big Northern Pike
Williams Spoons for Lake Trout, Big Northern Pike
Doctor Spoons for Trout, Pike, plus various trolling/flutter spoons
Doctor Spoons for Trout, Pike, plus various trolling/flutter spoons
PK Spoons and Tackle, plus Gibbs Spoons for trolling, Spro heavy Jigs
PK Spoons and Tackle, plus Gibbs Spoons for trolling, Spro heavy Jigs
Skandia Tungsten Jigs for Panfish, Trout
Skandia Tungsten Jigs for Panfish, Trout
Gamakatsu, Eagle Claw, Mustad, Owner, Daichi, hooks, hooks, hooks, hooks
Gamakatsu, Eagle Claw, Mustad, Owner, Daichi, hooks, hooks, hooks, hooks
Delilah - initially yappy, 7.5 pound,  little dog at Red Rock.  She's a cutey!
Delilah – initially yappy, 7.5 pound, little dog at Red Rock. She’s a cutey!
Tom's Tackle Spinners / Northland Spinners,  Crawler harnesses
Tom’s Tackle Spinners / Northland Spinners, Crawler harnesses
Salmo Hornets - More than you will see anywhere else on the planet in one bunch
Salmo Hornets – More than you will see anywhere else on the planet in one bunch – Awesome lure for walleyes!
Rapalas - Yes, everybody has them, but do they have these magnums and all the colors we stock at our low prices?
Rapalas – Yes, everybody has them, but do they have these magnums and all the colors we stock at our low prices?
Berkley Flicker Shads are HOT for walleyes in the Ely Area?  Lets see if you can find all these colors anywhere within 100 miles of Red Rock.  These are also CHEAP at $3.99 each!!!
Berkley Flicker Shads are HOT for walleyes in the Ely Area? Lets see if you can find all these colors anywhere within 100 miles of Red Rock. These are also CHEAP at $3.99 each!!!
Slender Spoons work great  for ice fishing, but they also do a ban up job trolling and casting in the summer time for walleyes!  You can also vertically jig them whether your lake is 8 inches in diameter or 5 miles in diameter.  The fish don't know the difference!
Slender Spoons work great for ice fishing, but they also do a ban up job trolling and casting in the summer time for walleyes! You can also vertically jig them whether your lake is 8 inches in diameter or 5 miles in diameter. The fish don’t know the difference!
Accessory Items - Fillet knives, tackle boxes, sharpeners, pliers, tackle covers, replacement nets, scales, scalers, markers, and on and on!
Accessory Items – Fillet knives, tackle boxes, sharpeners, pliers, tackle covers, replacement nets, scales, scalers, markers, and on and on!
Plastics up the wahzoo!  Yum, Berkley, Trigger X, Wave,  Mr. Twister,  Tubes, Curly Tails, Swim Tails, Paddle Tails, small, medium, big, plus Yamamoto Senkos, Z-Man, and more!
Plastics up the wahzoo! Yum, Berkley, Trigger X, Wave, Mr. Twister, Tubes, Curly Tails, Swim Tails, Paddle Tails, small, medium, big, plus Yamamoto Senkos, Z-Man, and more!
Plastic worms for awesome bass fishing!  Plus we carry a TON of different bass hooks for Texas Riggins, Carolina Rigs, Wacky Rigs,  and other assorted bass set-ups!
Plastic worms for awesome bass fishing! Plus we carry a TON of different bass hooks for Texas Riggins, Carolina Rigs, Wacky Rigs, and other assorted bass set-ups!
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JB Lures Spinner Rigs and Crawler Harnesses plus a 4’X 8″ section of spinners right next to these on the wall. If we don’t have it, you don’t need it.
Assorted Rebel Minnows and Flatfish!
Assorted Rebel Minnows and Flatfish!
These are "J-Plugs" in case you couldn't figure that out.  Lake trout and WHOPPER northern fishing, everybody trolls these on downriggers, but we cast these for northerns.  They cast  really well and the fight is like none other because the lure body leaves the hook at hookset!  It' s too hard to explain - come into Red Rock and I'll show you.
These are “J-Plugs” in case you couldn’t figure that out. Lake trout and WHOPPER northern fishing, everybody trolls these on downriggers, but we cast these for northerns. They cast really well and the fight is like none other because the lure body leaves the hook at hookset! It’ s too hard to explain – come into Red Rock and I’ll show you.
Lew's Rpd Combos - We got into these last season and were so impressed that we came back for another year.  Nice gear, well made, works well, and customers willing to try something new, come back to buy more!
Lew’s Rpd Combos – We got into these last season and were so impressed that we came back for another year. Nice gear, well made, works well, and customers willing to try something new, come back to buy more!
Rapala x Raps and Tail Dancers and a bunch other models!  If we don't have it, you don't need it.
Rapala x Raps and Tail Dancers and a bunch other models! If we don’t have it, you don’t need it.
Ugly Sticks,  Mitchell Lead Core rods, Shakespeare, etc.
Ugly Sticks, Mitchell Lead Core rods, Shakespeare, etc.
Shakespeare Enduras - Affordable, IM6  graphite rods do a great job for a lot of fisherfolk.  Plus, if you blow one up, you are not out much ka-ching!
Shakespeare Enduras – Affordable, IM6 graphite rods do a great job for a lot of fisherfolk. Plus, if you blow one up, you are not out much ka-ching!
Berkley Lightning Rods, Cherrywoods...
Berkley Lightning Rods, Cherrywoods…
Fenwick, Shimano, St. Croix rods plus big trolling stuff and more.  Everything from super ultralight to medium heavy.  Plus, we can order stuff, too!
Fenwick, Shimano, St. Croix rods plus big trolling stuff and more. Everything from super ultralight to medium heavy. Plus, we can order stuff, too!
Fenwick Rods - GT, HMX, HMG, Aetos, - a local favorite brand - good rods!
Fenwick Rods – GT, HMX, HMG, Aetos, – a local favorite brand – good rods!
Tungsten Jigs - This is just a smattering and these are popular in open water for finessing walleyes who are fussy.
Tungsten Jigs – This is just a smattering and these are popular in open water for finessing walleyes who are fussy.

So, there you have a smattering of what you can see when you make that long, arduous journey to Red Rock on the Fernberg road, 15  miles northeast of Ely, MN.   I haven’t even made it to the up stairs yet.

Visit our store website: redrockstore.com
Our Lodge website:  Northwind Lodge 
Northwind Lodge Blog:  Life on a Minnesota Resort

 

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